What Women Bring To The (Conference) Table

By Hannah Elauria

In honor of National Women's Small Business Month kicking off, we’d like to highlight the women!! It’s been a long, winding road for women in the world, yet that road never seems to end for us! Fortunately, there’s been some recent headway in the progress of women in the business world. Still, it’s important to keep track and document the hard work women are putting into society, and why they are necessary to better a company’s profitability.

First, let’s take a look at the statistics of women in leadership positions overall. According to Fortune.com, the share of female CEOs in the 2019 Fortune 500 had 33 women make the cut. That’s the highest it’s ever been! 33 out of 500? We can do better than that, don't you think? According to Catalyst.org, 29% of senior management roles are held by women, the highest ever on record. We think that number can, and should be higher because women in leadership positions = more profit for the company.

According to a New Peterson Institute survey of over 21,000 publicly traded companies in 91 countries, “the presence of more female leaders in top positions of corporate management correlates with increased profitability of these companies.”

While a male presence can bring a sense of authority and structure, women bring a sense of community to the office. Some of the traits women bring to companies are:

Emotional Intelligence - Women are experts at reading nonverbal cues and body language—something that can alter each business interaction. They also rely on relationships and communication to manage their teams. In doing so, they are able to absorb and take note of everyone’s concerns and apply that into the solution(s).

Empathy - A sense of empathy is difficult to find in the workplace, but women are able to understand others’ points of view easily. Things such as work/life balance, mental health and wellness of their employees, working as a single parent, etc., are a part of women leaders’ critical thinking process when making business decisions.

Open-mindedness - The beauty of being open-minded brings other people’s perspectives into the conversation, increasing your company’s inclusion and creative thinking skills.

Constructive Communication - We get it, we like to talk a lot—but with good reason! Constructive communication involves two-way conversations about the problem, bringing both sides to the solution without spiraling out of control and damaging relationships.

Multidimensional Thinking - A multidimensional thinker is able to analyze a situation into different elements, furthering their critical thinking process. Tackling a management problem through varying angles such as the emotional, social, or operational effects is just one way of how women can bring great leadership to the workplace.

Women have come a long way in the workplace, but there’s still room for growth and progress in the game. We must place ourselves within these positions in leadership and rise above the obstacles thrown our way. Did you know that the first woman seated on the U.S. Supreme Court was in 1981? Did you know that the average woman was set to earn $0.68 for every $1 earned by a man in 1987?1987?! It is 2019, and according to PayScale, the average woman earns $0.79 for every dollar men make—and this data becomes even more varied when cross-referenced with race. As strong, passionate, driven women, we can do better than that.

As the year closes out, we at Lum A Terra Media are hoping for a new year filled with more women-owned businesses, women leaders, creatives, etc. With so many profitable traits instilled in our brains, it’s imperative we place ourselves in leadership positions through hard work, tenacity and drive.

We'd like to end this post with some of our favorite IG graphics about #WomenLeaders:

Photo credit from left to right: @SheIsAskingForIt, @MonicaGarwood, @FemmeCabal

Are you a creative, or are you simply passionate about something and you want to shout it out to the world? Tell your story! Shoot us an email at hannah@lumaterramedia.com and let’s chat about ways we can light the world together!



New Peterson Survey

The Atlantic


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