Would you hire a potential job candidate if they didn't bring a resume to the interview? Likely not. The same goes for Media Kits and securing brand collaborations and sponsorships.
In case you haven't heard, influencers are dead (#RIPinfluencers) and Conscious Collaborators have taken their place. We're fed up with Instagram being flooded with posts about harmful products and misleading lies. Conscious Collaborators are authentic, mindful, transparent and are dedicated to getting back to the meaning of the word influence and using that influence for good.
ANYWAY... let's get back on topic.
WHAT ARE THEY?
Your new best friend.
A Media Kit is a business tool used to share your story, your value as a collaborator, your community, statistics and other relevant information companies look for when deciding who to work with. Just like resumes, this document serves to represent who you are as an influencer, all in one spot!
Your media kit should include:
(Example of insights/stats from Conscious
Collaborator and #sweat aficionado,
@LizzieValentinee's media kit)
WHO NEEDS THEM?
Anyone and Everyone.
50 followers to 500k followers. Content creators, bloggers, dog-moms and foodies. We mean everyone. In order to stand out from the thousands of other social media brand ambassadors, it's important to establish your point of difference. These documents give you a competitive and professional edge showcasing that this is more than just a hobby; this is your JOB.
It is very likely that companies will ask for your media kit when negotiating collaboration/sponsorship terms. Having it on-hand and ready-to-send versus trying to throw it together last minute will not only boost your likelihood of being chosen for a partnership, but also how much $$$ you get paid. (dolla' dolla' bills y'all!)
HOW DO I GET ONE?
WE 👏DON'T 👏BELIEVE 👏IN 👏TEMPLATES!
Every single person is different and in turn, the information each person wants to highlight is different. Maybe you have a lower follower count but your content creation skills are through the roof. Maybe you don't have a YouTube channel but you have really high engagement on your Instagram videos. Whatever it is — you are unique, therefore your media kit should be as well. Lum A Terra Media builds customized Media Kits for Conscious Collaborators that are looking to put themselves out there in a more proficient manner.
Pictured above is the partnership page for Conscious Collaborator, Her Atlas. This page features a brand testimonial as well as click-able logos that link back to each collaboration photo on the Her Atlas instagram page — making it easier for brands to view her work.
Lum A Terra wants to create a community of social media ambassadors that come together in order to motivate one another and promote ethical brands— all while educating and sharing their life and experiences with the public. If you’re a Conscious Collaborator and are looking to be more intentional with using your influence, let’s chat! ;)