By Hannah Elauria
Lacie and I started Lum A Terra Media with the goal of educating the consumer on making more socially-responsible purchases by highlighting the companies and brands who are in business to make a difference in this world someway, somehow.
About 6 months into our start-up journey, we had the idea of hosting “Sip + Swap.” The event was just like what it sounds like — an interactive experience where guests bring a bag of clothes to swap, and sip on some (sustainably-made) cocktails and vegan brunch while our team displays the clothes as a pop-up style shop. Since we had hosted a clothing swap with our close friends before, we knew that this experience could carry more weight and and make an impact on our society when done on a much larger scale.
We approached Sip + Swap with the aim to educate our attendees about the harmful effects of the fashion industry on our planet and its inhabitants. For example, according to the UN Environment, "the fashion industry produces 20 per cent of global wastewater and 10 per cent of global carbon emissions - more than all international flights and maritime shipping. Textile dyeing is the second largest polluter of water globally and it takes around 2,000 gallons of water to make a typical pair of jeans."
Most of our attendees came into Sip + Swap without this knowledge and were floored by other statistics we gave such as the amount of water it takes to make a single cotton t-shirt (by the way, it’s 2,700 liters of water; that’s enough drinking water for 3 years!). Upon getting hit in the face with some hard facts about the fast fashion industry, we then guided them through a way that they can give back to the planet and still stay in fashion: by participating in Sip + Swap! The beauty of our event was that we were able to educate our guests about the impact of their past clothing purchases, while also giving them the opportunity to participate in the sustainable fashion movement right then and there!
On top of speaking about the impacts of fast fashion, we also surrounded our guests with socially-conscious companies and brands as they sipped and swapped! Although we could have partnered with a plethora of different companies, we chose to partner with the brands who are in business to pave the way towards a more sustainable and ethical Planet Earth. In doing so, our guests were able to explore and discover more eco-friendly ways to live their lives! Check out the earth-loving vendors and partners we had:
Founded by a mother and daughter with the mission to spread the benefits of plant-based living, GoMacro is one of our favorite sustainable snacks! Their mission is "People. Planet. Balance." According to their website, "By only taking what we need from our planet and giving back when we can, we encourage others to follow in the pursuit of living in balance with ourselves and nature." Find out more at www.gomacro.com